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Brand Innovators - Sporty Sips: How New Age bev...
New Age beverage brands OLIPOP, Recess, and Odyssey are rewriting the sports sponsorship playbooks by challenging the dominance of alcohol and soda giants. Through strategic partnerships and alternative, distinctive offerings...
Brand Innovators - Sporty Sips: How New Age beverage brands are flipping the script on sports partnerships
New Age beverage brands OLIPOP, Recess, and Odyssey are rewriting the sports sponsorship playbooks by challenging the dominance of alcohol and soda giants. Through strategic partnerships and alternative, distinctive offerings...
Prepared Foods - New Beverages for Cognitive He...
Mood + Hydration Last summer saw Odyssey Wellness LLC, Ft. Lauderdale, Fla., expand beyond its Odyssey Mushroom Elixer line to include two new sub-lines: 222, for energy; and Revive, for...
Prepared Foods - New Beverages for Cognitive Health
Mood + Hydration Last summer saw Odyssey Wellness LLC, Ft. Lauderdale, Fla., expand beyond its Odyssey Mushroom Elixer line to include two new sub-lines: 222, for energy; and Revive, for...
Alternative Medicine - The 5 Best Lion’s Mane P...
The potential benefits of lion’s mane mushroom are numerous and span physical, cognitive and mental health. As we age, the brain’s neuroplasticity tends to subside; neuroplasticity the ability of the...
Alternative Medicine - The 5 Best Lion’s Mane Products
The potential benefits of lion’s mane mushroom are numerous and span physical, cognitive and mental health. As we age, the brain’s neuroplasticity tends to subside; neuroplasticity the ability of the...
Progressive Grocer x Odyssey - What's Driving F...
In 1996, Red Bull turned heads when it hit the U.S. market. Its unique formulation of ingredients had never been marketed on a grand scale — caffeine, sugar, taurine and...
Progressive Grocer x Odyssey - What's Driving Functional Beverages
In 1996, Red Bull turned heads when it hit the U.S. market. Its unique formulation of ingredients had never been marketed on a grand scale — caffeine, sugar, taurine and...
This is not your average energy drink
Odyssey Elixir, a mushroom-infused, functional beverage that's been around for a couple of years, is as intriguing as its founder. In this new video, Food & Beverage Insider Content Director...
This is not your average energy drink
Odyssey Elixir, a mushroom-infused, functional beverage that's been around for a couple of years, is as intriguing as its founder. In this new video, Food & Beverage Insider Content Director...
Expo West 2023: Odyssey Mushroom Elixir CEO Sco...
As functional mushrooms have grown more prevalent in RTD beverages, everyone seems to agree on their desire to use them — even though they seemingly can’t agree on how.
Expo West 2023: Odyssey Mushroom Elixir CEO Scott Frohman Talks Disrupting Energy Set
As functional mushrooms have grown more prevalent in RTD beverages, everyone seems to agree on their desire to use them — even though they seemingly can’t agree on how.